Protesters attack South African H&M stores over `racist` ad

Angered by a "racist" advert of Swedish fashion retailer H&M, protesters from the South African Economic Freedom Fighters (EFF) movement ransacked several stores in the Gauteng province of the country.

The protesters were also heard raising slogans against the fashion brand in the shopping center.

Mbuyiseni Ndlozi, the spokesman of EFF, said that the Swedish fashion group's apologies were too little and too late.

"The time of apologies for racism is over; there must be consequences to anti-black racism, period!" Ndlozi wrote on his Twitter.

Earlier this week, the Swedish fashion group caused widespread outrage with their latest promotional image, wherein a kid of African descent was seen sporting a hoodie with a controversial tagline - "Coolest monkey in the jungle".

The Swedish brand received serious flak for this, following which the company released a statement, "We sincerely apologize for offending people with this image". The image was pulled from the website following the controversy.

Several celebrities showed their discontent with the image on the social media platforms.

--ANI