Idea launches Rs 499 unllimited pack to counter Jio and Airtel

In a move to counter Airtel and Jio, Idea Cellular has come up with a new recharge pack worth Rs 499. The latest plan from Idea offers 164 GB of 2G/3G/4G internet to its subscribers which comes with a validity of 82 days. The offer is in line of Idea's Unlimited recharge packs. Along with the data, the users also get unlimited benefits of voice calling and messaging.

With the Rs. 499 recharge pack, Idea is trying to rival the Rs. 498 Jio recharge that has been offering a total of 182GB of 4G data for 91 days since January. Also, Airtel has a similar Rs. 499 recharge plan that offers 164 GB of data for 82 days.

The Jio effect has been reflecting in the pricing policies of other market players. Such has been Jio's magic that it has now become the trendsetter for other telecommunication operators. There were times when the customers paid for the voice call in minutes and seconds, however, with Jio around, voice calling has been made unlimited and it has now become the norm.

Speaking of the Airtel offer, last month the telco had unveiled a recharge pack with 82-day validity and 2GB of daily data allocation for prepaid users. With its Rs. 499 recharge, Airtel has been offering bundled local and STD calls, free roaming, and 100 SMS messages per day, along with 2GB data each day. The operator had also launched a Rs. 558 recharge pack earlier this month. Under the new plan, Airtel is offering a total of 246GB of data and validity of 82 days, that is 3GB data per day. The new pack also includes unlimited voice calls as well as 100 SMS messages per day for the validity.

Also Read: Reliance Jio added a whopping 9.8 million new customers in March