Indian cricket team skipper Virat Kohli leaves Barcelona's star footballer Lionel Messi behind in terms of brand value. A business magazine recently revealed the list of world's top ten athletes with maximum brand value. Surprisingly, Indian captain Virat Kohli is above ace footballer Lionel Messi and NBA team Golden State Warriors’ Steph Curry.
With the brand value of $14.5 million, Virat Kohli is at the seventh spot in the list revealed by the business magazine. However, ace footballer Cristiano Ronaldo, Usain Bolt, LeBron James and Tennis star Roger Federer lead the list with ace Tennis player Roger topping the list.
World’s Most Valuable sports brands
Events (Revenue per event per day)
1. Super Bowl – $663m
2. Summer Olympics – $419m
3. Winter Olympics – $285m
4. FIFA World Cup – $229m
5. NCAA Final Four – $228m
6. WrestleMania – $195m
7. UCL – $185m
8. College Football Playoffs – $176m
9. Daytonna 500 – $140m
10. MLB World Series – $124m
Businesses
1. Nike $29.6b
2. ESPN $15.8b
3. Adidas $7.9b
4. Sky Sports $5.5b
5. Under Armour $4.4b
6. MLBAM $2.4b
7. UFC $2b
8. YES Network $1.4b
9. Reebok $800m
10. NESN – $650m
Athletes
1. Roger Federer $37.2m
2. LeBron James $33.4m
3. Usain Bolt $27m
4. Cristiano Ronaldo $21.5m
5. Phil Mickelson $19.6m
6. Tiger Woods $16.6m
7. Virat Kohli $14.5m
8. Rory McIlroy $13.6m
9. Lionel Messi $13.5m
10. Steph Curry $13.4m
Teams
1. Dallas Cowboys $896m
2. New York Yankees $688m
3. Los Angeles Lakers $595m
4. Manchester United $564m
5. Barcelona $537m
6. New England Patriots $518m
7. Real Madrid $510m
8. New York Knicks $505m
9. Boston Red Sox $458m
10. Chicago Cubs $457m