Twitter backlashes McDonald for Flipping its logo to celebrate international Women's day

To celebrate International Women's Day, the fast-food behemoth McDonald's flipped it's iconic 'M' logo in some of US outlets. 

Though this gesture seems to be a mark of celebration for the company, there are many critics of the company who have not taken it positively.

Critics said that McDonald's has systematically advanced policies, disadvantages its female employees.

Particularly, the company has fought a sustained battle against increases to the minimum wage, an issue that affects women disproportionately.

According to the Labor Department, nearly two-third women make up all hourly minimum-wage earners which benefit the company.

In one of the tweet it was written, "Hey McDonald's maybe instead of a cheap PR stunt where you make the M a W to 'support' women, you do something real - like paying your workers a living wage."

Well, this isn't the first time that critics have called on McDonald's to pay its employees more.

In the US the chain employs 375,000 people and have been a regular target for $15 campaign. The campaign advocates for higher wages.

 While McDonald's has not commented publicly on this pay issue but, the chain is a member of the National Restaurant Association, that has lobbied against wage increases.

The argument given by the association states that such an increase would strain franchisees' margins and, eventually, put tens of thousands of people out of work.

Most women would be affected by this as they make up 52 percent of all restaurant workers. 60 percent of McDonald's managers in the United States, according to the company.

The international women's day tribute by the company has received a mixed reaction on Twitter. While some mocked at the company for not having new policies to help women other appreciated the so-called PR stunt.