#BoycottSwiggy trending on Twitter ahead of Holi

Swiggy has sparked a new controversy while promoting its new service, Instamart, ahead of Holi. The online food ordering and delivery platform's new advertisement has outraged netizens, who have deemed it 'Hinduphobic'.

In the ad, Swiggy humorously requests people to use eggs to make omelets and avoid pelting them on anyone's head during the Holi festival. Eggs can be seen with a green tick on the omelette options and a red cross on 'Kisi Ke Sarr Par Nahi,' accompanied by the hashtag #Buarmatkhelo.

This advertisement has angered Twitter users, who claim that the platform has hurt Hindu sentiments.

They have expressed their outrage on Twitter using the hashtag #Hinduphobic, which has started trending with people calling for a boycott of Swiggy's services.

However, some came in support of the online food delivery service and said they will use the Instamart to order essentials during Holi.

Here are some tweets.