Nayanthara is one of the very few actors in India who's not interested in promoting her films. The superstar doesn't believe in film promotions and all, in fact she has not promoted any of her films in the last one year.

However, Nayanthara finally broke her principle for her upcoming Tamil film, Aramm.

Nayanthara will be seen portraying the role of a District Collector in Aramm. Tipped to be a social-drama, the film marks the directorial debut of Gopi Nainar. Apart from Nayanthara, Aramm also stars Master Vignesh and Master Ramesh of Kaaka Muttai fame and Sunu Lakshmi.

Produced by Kotapadi J Rajesh , the film is confirmed for November 3 release . The Telugu dubbed version of the film, titled Kartavyam is also scheduled to release along with its original version.