Sunny Leone's 'khelo magar pyaar se' Navratri-themed condom ad causes conflict in Gujarat

Bollywood actress Sunny Leone who is a brand ambassador of Manforce condoms have landed in trouble. The condom company displayed an advertisement of condoms on hoardings which were placed all over the city of Gujarat. A city-based group Hindu Yuva Vahini has organised a protest against the hoardings and have also threatened to get violent aboutthe same if the hoardings are not removed.

The group leader of the group Narendra Chaudhary told a popular news portal, “The message in Gujarati on the hoarding reads ‘Aa Navratri a ramo, parantu premthi’ - this Navratri, play but with love. The insinuation on the hoardings from a condom brand insults the religious sentiments of Hindus.”

Chaudhary further stated, "This cannot be tolerated and our protests will get stronger if these hoardings are not removed immediately. Protests are necessary to deter others from trying something similar again in future."

The Confederation of All India Traders has written a letter to the Minister for Consumer Affairs Ram Vilas Paswan and called this tactic a "clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake". The letter has been signed by National Secretary General of CAIT Praveen Khandelwal and acuses Sunny Leone of being irresponsible and of going to "any level irrespective of pious and religious occasion of Navratri" to earn money.

The advertisement has now gone viral over social media and Twitterati cannot keep calm over the same.