Asia's largest festival for content creators, India Film Project is here!

Filmmakers and enthusiasts alike - be prepared to have your creative buds tantalized as the largest filmmaking challenge descends upon the city at the end of September.

You guessed it- the India Film Project is back with a bang, even bigger and better than before!

Entering its seventh edition this year, the India Film Project festival is all set to set the stage on fire over two consecutive days from 30 September, 2017 till 1 October, 2017 at the NSCI in Worli, Mumbai.

Over 35,000 filmmakers are expected to get together to create over 1700 films as a part of the festival. There are also workshops, screenings and talks by experts from the film and digital entertainment industry at the festival.

The India Film Project festival is unique in the sense that it is the only festival for filmmakers where they can create rather than just consume video content. The festival will also witness India's first award for digital videos and content - best of digital awards. Over 5500 nominations have already been received under various award categories for the awards.

Content is at the heart of the festival thus attracting creators from across genres - travel, wedding, lifestyle, fashion, culinary arts, comedy and more.

Some of the unique activities that filmmakers can look forward to during the festival are:

-50 Hour Film-Making

This is India Film Project's flagship competition where more than 35,000 filmmakers from over 300 cities across India and around the globe participate. Participants can register under categories - Professional Filmmaking, Amateur Filmmaking and Mobile Filmmaking. The theme for the contest is revealed at the beginning of the 50 hours.

Teams are expected to script, shoot, edit and upload the films in the given time. Films are judged on the parameters like relevance to theme and genre, storyline, screenplay and technical aspects such as editing, cinematography and sound. The winning films will be screened at the end of the festival in addition to different festivals around the world.

-Conversations at the Festival

India Film Project 2017 will host varied conversations on topics like taking kitchen to web, Taking Kitchen To Web, Music Taking Away The Traffic, How brands are infatuated to web, Shashank Khaitan, Gauri Shinde on Changing dynamics in the Bollywood industry, Millennials on the driver's seat, conversation with Ashutosh Gowariker on content in Bollywood, 'Only Much Lovable' featuring entertainment professionals Tanmay Bhatt, Ajay Nair and Vijay Nair; 'Everyone Struggles' a conversation with renowned Indian mythology author Devdutt Pattanaik. Some other conversations would be 'Television 3.0'by Siddharth Jain and JD Majethia; and Saurabh Doshi discussing 'Social Media at 24FPS' and much more.

Ritam Bhatnagar, festival director, India Film Project said, "The India Film Project festival is getting bigger and better with participants and attendees from all over the world becoming a part of it. There are several platforms for content consumers but we have tried to create opportunity for content creators to interact, learn and network".

He adds, "With increased availability of mobile phones and internet, the way and amount of content people are creating and consuming has increased drastically. India Film Project aims to encourage people to tell stories through their camera". 

-ANI