Yuvraj Singh's brand YWC to have its first store in Varanasi

YWC, the premium sports lifestyle brand by cricketer Yuvraj Singh, has announced the launch of its first brick and mortar standalone store in Varanasi.

YWC will also be available through other multi brand outlets in Varanasi, via a shop-in-shop format, the company said.

In the online space, the brand is available on Myntra and Jabong besides its own portal www.Ywcfashion.Com. Part of the product proceeds go to Yuvraj Singh's foundation for cancer awareness - YouWeCan.

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Jugnoo launches partnership program for B2B products

Jugnoo, a hyperlocal startup supported by auto rickshaw network and its B2B SaaS offerings, commences a new service called Jugnoo Partner Program, it said.

The program invites various businesses and entrepreneurs to join as partners.

It is designed for partners to have access to resources and knowledge needed to offer Jugnoo services to the final customers, Jugnoo said in a statement here.

The aim is to provide top quality customer experience and to explore better business opportunities that would eventually help in generating more sales globally, it added.

-PTI