Sachin Tendulkar roped in as brand ambassador for Sony Pictures Sports

Leading broadcaster Sony Pictures Networks India (SPN) has roped in cricket legend Sachin Tendulkar as its brand ambassador for its sports vertical — Sony Pictures Sports Network (SPSN).

Besides, it also added two new HD channels — Sony Ten 2 HD and Sony Ten 3 HD — to expand the SPSN network to 11 channels beaming domestic and international sporting events in the Indian subcontinent, said a statement.

Out of 11 channels, 5 are SD and 6 are HD channels.

Commenting on the development, SPN India CEO N P Singh, "It is the leader-mindset that has taken us from a single sports channel in 2012 to 11 dedicated sports channels in a span of 5 years. Currently, we are among the largest sports broadcasters in the Indian subcontinent."

The future of sports is multi-sport and therefore, it wants to engage viewers in a multi-sports milieu, he said.

"As SPN's Ambassador for Sports, Tendulkar echoes our sentiment and intent to grow the viewership of different sports," Singh added.

-PTI