OLA #RoadtoGold campaign: Sourav Ganguly and Abhinav Bindra provided support to new sports talent hunt campaign
OLA #RoadtoGold campaign: Sourav Ganguly and Abhinav Bindra provided support to new sports talent hunt campaign
Along with Indian former skipper Sourav Ganguly, Olympic medallists Yogeshwar Dutt, Abhinav Bindra and Mahesh Bhupathi, have provide their support to a nationwide crowd-funding campaign to enhance the sporting talent at the grassroots level.
Ola, the online cab network company has launched the 'Road to Gold' campaign under which its customers can gift a sum of Re.1 per ride across the over 110 cities it operates in.
According to the reports of The New Indian Express the company cited that "The collected funds will be used to identify promising talent from India's heartlands...These future sporting stars will also benefit from support and guidance from Indian sporting legends such as Sourav Ganguly, Mahesh Bhupathi, Abhinav Bindra and Yogeshwar Dutt, among others."
"We are glad to partner with JSW Sports and Excel entertainment who have been staunch supporters of sports in India through infrastructure and entertainment. Together, we share the dream to identify high calibre talent and turn them into medal winning performers," said Pallav Singh, Ola's Senior Vice President.