Tiger Shroff to endorse new kids channel

Actor Tiger Shroff has been signed on to endorse Sony YAY!, a new children's entertainment channel by Sony Pictures Network.

This is Tiger's debut association on television, and he shot for the brand film and theme song with children a few days ago. 'I am very excited to be part of this channel,' the 'Heropanti' and, 'Baaghi' actor said in a statement.

Tiger is the right fit for the channel, says Leena Lele Dutta, Business Head, Sony Pictures Network Kids Genre.

'Kids across the country relate to him and consider Tiger as their icon. Given his affinity with kids, we could not have found a better representative for our channel,' Dutta added.

The actor has shown his dance moves in the ad film, choreographed by Paresh. During the shoot, the actor was enjoying his time with the children who, in between the breaks, were trying to impress Tiger with their moves and asking for his feedback.