IIFA extends experience with official merchandise

The team behind the forthcoming International Indian Film Academy (IIFA) celebrations in New York on Friday announced that official merchandise is being launched for the event.

The merchandise includes T-Shirts, caps, key rings, hooded sweatshirts, tote bags, and magnet and ticket holders that are stylised with the IIFA logo. These will be available online and at the MetLife Stadium from July 14-15 during the gala.

The organisers have tied up with New York-based Easy Partners, a boutique licensing and merchandising company, for this.

The aim is to "grow the IIFA brand by introducing a merchandise selection for devoted and enthusiastic fans to enjoy", Cathy Cleghorn, Founder of Easy Partners, said in a statement.

Andre Timmins, Director-Wizcraft International, the producers and creator of the IIFA, said: "With the launch of the IIFA merchandise our ardent fans can connect and get the complete IIFA festival experience."

-IANS