Kardashian sisters are closing Dash stores and Kim Kardashian West will launch lingerie line
Yesterday, the Kardashian sisters announced that they are pulling down all the Dash stores as they are planning to focus on other things which includes motherhood and taking care of their individual brands.
Kim Kardashian announced on her website, “From opening locations in Los Angeles, Miami and New York, to having our Dash Dolls spin-off show, it's been such a huge part of our lives. We've loved running DASH, but in the last few years, we've all grown so much individually.”
She further added, “We've been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it's time to move on.”
After closing down all the Dash stores, Kim Kardashian announced that she will soon launch her signature shapewear.
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According to TMZ, for "the last several months Kim's been developing a new brand that will serve all women." Kim's is surely gonna clash with Khole Kardashian's Good American brand.
Kim has mentioned often about her love for Spanx on her webiste and the importance to wear a good shapewear.
TMZ also reported, "Kim's name will appear on the product," which will reflect that she has helped a lot in every aspect for her signature shapewear. The sources also revealed that she is working with the same people who are working for her sister's Good American label.
The new range of lingerie, intimates and shapewear will launch by the end of this year. The products are not limited for luxury mass but is being made for the public too.
Kim wrote in one of her blog, "I wear two pairs that are the same length. I try not to layer two different lengths, because I don't want there to be visible seams. I want there to always just be one seam."
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First published: 20 April 2018, 22:57 IST