It has been five years since Sachin Tendulkar retired from cricket. However, this has not at all affected his brand value. Even today, numerous brands keep lining on Sachin's doorsteps to appoint him their brand ambassador. The reason why he makes approximately 70 crores rupees every year through various brand endorsements, an amount even active cricket players struggle to earn. He is the name of trust for many brands to date.
Sachin has been synonymous to trust, if we consider brands' view about him. He has been ruling the world all his life, earlier with his bat, now with his name. When Sachin speaks, there are a million listeners listening to him.
Speaking of his annual earnings, he earns a staggering Rs 70 crore a year. Interestingly, he has not played a single international match in last five years. Sachin earned approximately 11 million dollars in the year 2018, that amounts close to 68 crore Indian rupees. The amount he earned from advertisements and his other investments.
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Sachin has worked with various sorts of brands in his lifetime. He has advertised not only for sports products but also other goods and products that include Coca-Cola, Boost, Fiat Palio, Adidas, MRF tyres, Britannia, Canon, Toshiba, Philips etc. He charges Rs 15 crore for endorsing a product. He is presently advertising for Luminous.