Ittefaq Box Office First week collection: Sidharth Malhotra, Sonakshi Sinha film collects this much; Is the film hit or flop?
Ittefaq First Week Box office Collection - The Sidharth Malhotra, Sonakshi Sinha starring film Ittefaq has completed its first week at the box office and the film has not performed according to the expectations of the makers. The film has collected 23.65 crores in its first week, that is not up to the mark.
#Ittefaq witnessed STEADY trending on weekdays... Concludes Week 1 on a RESPECTABLE note... Fri 4.05 cr, Sat 5.50 cr, Sun 6.50 cr, Mon 2.25 cr, Tue 2 cr, Wed 1.75 cr, Thu 1.60 cr. Total: ₹ 23.65 cr. India biz.
— taran adarsh (@taran_adarsh) November 10, 2017
Well, this film was a murder mystery so the makers planned a strategy to not do much promotions of the film. The film opened with 4.05 crores and then in the weekend, the film did a collection of 16.05 crores. Will after the whole week, the film has got 7.60 crores on weekdays, that shows it didn't get a good growth on weekdays.
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The Karan Johar, Shah Rukh Khan, and BR Chopra studios produced this film have made in the budget of 20 crores and as the makers didn't put much money in promotions so the budget comes to an end on 20 crores. Now when the film did a collection of 23.65 crores in the week, so the film has just been able to recover the budget of it.
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Now this Friday, two films Qarib Qarib Singlle and Shaadi Mein Zaroor Aana are releasing today and these films have not much buzzed, so maybe Ittefaq can get the audience. On the other hand, Hollywood film Thor: Ragnarok and Golmaal Again are still doing good at the box office.
First published: 10 November 2017, 10:53 IST