2.0 Exclusive! Here is why Rajinikanth and Akshay Kumar starrer film failed to release in IMAX
Director S Shankar's film 2.0 has released on nearly 10,200 screens worldwide and every day more than 30000 shows are running successfully. The film has made on the budget of 550 crores and the expectations from the film is high. There were the expectations that the film will release in IMAX 3D format. However, the makers let down the expectations just because post-production work took longer than expected time.
Bollywood Hungama quoted a close source, “While most of the Indian Films are shot in 4K format, 2.0 is in 6K, which is IMAX compatible. The makers also designed the background score using 4D SLR technology to ensure an international theatrical experience. It is surprising that the film failed to get an IMAX release, because 2.0 was always conceptualized as a film for the largest possible screen”
It is because of the delay in the finalizing print of the film that resulted in the delay in IMAX release. As the rule, the production houses have to submit the prints to IMAX franchise theatres at-least two weeks prior to the release so the company fine-tune the print as per their requirements.
So proud to be associated with this movie marvel!!!!!!! #2PointO @shankarshanmugh #Rajnisir @akshaykumar !!! pic.twitter.com/T99IVyiwra
— Karan Johar (@karanjohar) November 29, 2018
“It was never a last-minute decision, as we had always informed the studio that we needed two weeks’ time to do the post-production to make it compatible for IMAX format. We didn’t get the content in time to do the post-production that we to do at our studios in LA. If we don’t have the content, we can’t release the movie in IMAX,” a close source to IMAX told.
The Managing director of Carnival Cinema reveals that the producer of the film took the decision of not releasing the movie in the IMAX format in the last moment. “We were informed at the last minute about no IMAX release for 2.0. Being the most anticipated film of 2018, an IMAX release would have made a lifelong impact on fans,” Sunil told Bollywood Hungama.
Because this world is not only for humans! #2Point0FromToday...Catch it IN CINEMAS NOW!@2Point0movie @shankarshanmugh @DharmaMovies @LycaProductions pic.twitter.com/zcpClvrsQJ
— Akshay Kumar (@akshaykumar) November 29, 2018
However, now the film has been released in 3D format and it is making a huge buzz at the box office. The film has made it on the big screen and even on the first day, it broke all the records at the box office.
First published: 30 November 2018, 11:29 IST