Himachal elections: Targeting Virbhadra alone won’t work, BJP needs to get imaginative
The BJP has a definite advantage in the upcoming Assembly elections in Himachal Pradesh, with the Congress facing anti-incumbency in a state that has a history of throwing out the incumbent.
But the saffron party will require a much more imaginative campaign to not only ensure a victory but also meet its ambitious target of winning50 plus seats out of a total of 68.
So far, the BJP campaign - right from Prime Minister Narendra Modi and party president Amit Shah to the local level leaders - has been a 'negative' one, built around the corruption charges faced by Congress Chief Minister Virbhadra Singh. Besides showcasing Modi, BJP has failed to announce any positive road map of what it has to offer to the masses if it comes to power and how it would go about setting things in order.
“It will eventually boil down to contests at the local level. One must remember that Himachal is a small and sparsely populated state. The literacy rate is high and people are extremely politically aware. The personal equation of individual leaders and candidates matters a lot. A lot will depend on distribution of tickets. The BJP has not come up with anything new to offer as yet,” points out a senior media person and a political analyst based in Shimla who has been covering Himachal politics for more than two decades.
If one takes stock of the two rallies addressed by Modi in Shimla in April and the one in Mandi last October along with the one addressed by Amit Shah in Kangra last week, one can see that that the focus of the BJP leadership has been mainly on attacking Virbhadra. These attacks have centered on the corruption cases against him, the rape and murder of a school girl in Kotkhai and the alleged murder of a forest guard by timber mafia in Mandi.
What does the BJP offer?
The question now being asked by the public is, “True, many things go against the Congress regime, but what do you have to offer? What you claim to be delivering is what has been in the pipeline for long. We want to know what you will do on coming to power.”
“The BJP's problems have been compounded by the fact that the Modi aura is fast disappearing, with the job market shrinking, the economy in doldrums and inflation on the rise, people will think twice before voting. We need a proper road map to build on the anti-incumbency against the Congress regime,” pointed out a BJP supporter in Solan.
This phenomenon is quite visible. Earlier, one could see heated debates around the persona of Modi with his 'Bhakts' vociferously praising him in comparison to all the other prime ministers that the country has seen. Now the debates at tea stalls, bus stands and sweet shops - which are common points of public interaction in this hill state - have shifted from his personality to the performance of his government with the very same 'Bhakts' on the defensive.
While the Congress detractors have been pointing to the continuing reports on the massive infighting in the party between the factions led by Virbhadra and the state Congress president Sukhvinder Singh Sukhu, the fact is that things are not much different within the BJP. Eying the possibility of an easy win, there is a tussle over who would be the chief minister with the names of former chief minister Prem Kumar Dhumal, Union health minister JP Nadda, top RSS functionary Ajay Jamwal and even the state unit chief Satpal Satti doing the rounds. What came as a shock to this reporter was the information that some media persons are batting for Dhumal, which is definitely not their job.
Every time there is a BJP event in the state, the local gossip comes down to whose posters and banners dominated the venue, who was close to the central leader, who was the chief guest and so on.
“The Congress needs to realise that nothing is lost. It needs to get together and give a fight like it has done in the past. With Modi's image as a 'messiah' taking a beating over the last few weeks, there is a chance,” pointed a Congress supporter.
People point out that while the BJP has been focusing its attack on Virbhadra and the failures of his government, the latter has been unleashing sops daily in the remote corners of the state. Observers say that the BJP needs to learn its lesson from the experience of 2012 polls when an overdrive against Virbhadra had proved to be counter-productive and it had lost the chance of repeating a victory, despite everything in favour of the Dhumal led government.
“The biggest issue in Himachal remains employment. It is true that the Virbhadra government has failed on this front but so has the BJP ruled Central government. BJP has nothing new to offer at this point of time,” points out another political observer.
Meanwhile, much hype is now being built around Modi's proposed visit to the state on October 3 where he will be laying the foundation stone of All-India Institute of Medical Sciences (AIIMS) near Bilaspur. He is also likely to inaugurate an Indian Institute of Management (IIM) in Sirmaur and lay the foundation stones of both campuses of Central University at Dehra and Dharamsala online from Bilaspur. He will also be addressing a public rally.
Meanwhile, the state is expecting polls to be announced any time after Monday, when the Election Commission of India (ECI) team finishes its tour of Himachal. “Last time polls were announced on October 3. If the ECI announces it before the same date this time, Modi's visit would be under the shadow of election norms,” pointed the analyst.
It remains to be seen what the BJP promises in its poll manifesto as the campaign builds up.